How to Dominate Google Adwords from Day 1

Whether you're promoting an affiliate program or your own product, using pay per click traffic is almost necessary.

Wait, let me re-phrase that - pay per click traffic is almost necessary to TEST. Let's be frank, this form of traffic does NOT work for all niches and businesses.

Also, succeeding with pay per click traffic is not as easy as just putting up an ad and sending traffic to your main site. There are lots of elements involved such as your ad, your competition, the landing page, and how much you're paying.

Obviously, to discuss all these elements, we'd need to write a book - however, this particular article is going to make you an expert on how to pay less than all your competition and out rank them at the same time.

Google has a unique system of ranking their ads that allows you to be on the top even if you're paying the least per click.

How?

Just make sure you have the highest click-through rate on your ad...

There are two main things you need to do to make sure you can get to the top while paying the least.

1. Have a killer start - don't be cheap, spend the most in the beginning.

2. Consistently test your ads to improve your click through rate.

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#1 - Killer Start
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One of the biggest mistakes people make when they launch a PPC campaign is that they get cheap in the beginning and try to start slow.

That's all wrong.

You need to spend the most in the beginning. Go in with a bang...here are two reasons why.

1. If the strategy just isn't going to work, find out early and get out - don't waste precious time.

2. More importantly, spend the most on PER click in the beginning. Why?

If you spend the most on "per click" in the beginning, that's the only way you can convince Google to put you on the top. You have no click through record, so you have to make up for that by spending more. By spending the most in the beginning, you'll get your ad on the front page and get quick exposure.

This way you'll quickly build up your click-through record and can immediately start decreasing your "cost per click" without losing your spot.

Now, if you had started with a low cost per click, you'd end up on some page far down, never really get any exposure and could potentially take weeks/months before you build up any kind of click through rate.

So, first lesson, start fast - go in with a higher "per-click" budget. Get in strong and you'll see the best results.

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#2 - Test, Test!
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The next best way to increase your ad rankings and decrease your "per-click" costs is to always test new ads.

Google allows you to run two ads at the same time for the same keywords, they will automatically rotate your ads, one after the other.

This way you can slowly tweak the headlines, the ad, the domain name - everything and find what works best.

Always do this and you'll slowly see your click through rates increase - as your click through rises, you can decrease your "cost per click" without losing your spot in the ad.

So, bottom line, even if you're in a niche with a lot of competition - you can still dominate.

Go in strong, try to get your ad some quick exposure to build a clickthrough rate fast. Then, quickly start decreasing your per click costs.

Just a quick word of caution, if you use this strategy, make sure to actively monitor your adwords account. ALSO, make sure you set your daily limit to something you can afford losing.

You'd be surprised how quickly Google can eat up your mo*ney!

Alright, now you're equipped with some advanced tips on how to quickly take over a niche in Google.

If you have any further questions, please contact Anik Singal at Support@AffiliateClassroom.com.

Copyright © 2005 by Anik Singal, All Rights Reserved. Reprinted by Permission. No part of this article may be duplicated without express permission from the author.

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

The Secret to Adwords Success

Copyright © 2004 Darren Power

It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.

It sounds so easy. You join a programme, get a link, choose a couple of keywords, put up an ad and the money flows. Many have tried and many have failed.

Don’t get me wrong, it’s possible to make money this way and to be very successful. There are many people making $100’s per day from their Adwords campaigns. But those that are successful don’t follow the herd, they think for themselves.

As with all things in life the greater success is found on the ‘road less travelled’ which means if you do what everybody else is doing you will get the results that everybody else is getting. And the fact is that everybody else, or at least the majority, are trying maybe making a little money, getting disheartened and moving on to something else.

We need to be different.

So what does our average money maker do? First he goes to Click Bank and visits the ‘Money & Employment’ category and he selects one of the top 10 products. That is not bad strategy but maybe we should be a little different if we must sell in the making money online space then why don't we find excellent products that aren't available on Click Bank.

A little but a bit of work at Google will uncover a number of directories where we can find products to promote. Or better still why not find out who the top names are in the making money online space and search out their affiliate programs. Yanik Silver, Marlon Sanders & John Reese all operate their own affiliate programs & these guys also have excellent materials that will help you to sell their products.

But even better still we could target a totally different market. There are millions of people spending millions of dollars on things other than how to get rich products. Checkout these links to see what people are searching on this month.

http://www.google.com/press/zeitgeist.html
http://50.lycos.com/
http://buzz.yahoo.com/overall/

Once our Money Maker (MM) has selected the same product to promote as everybody else he then chooses the same keywords as everybody else to bid on at Google. He will type those words into the Keyword tool at Overture or into Adwords Analyzer. Then he will have a big list of the same keywords as everybody else promoting that product.

Do you think there might be a little competition for these keywords? You think those words might be expensive to bid on? You betcha.

What we need to do is think a little differently whatever market we choose there will be competition and if there is no competition it probably means that nobody is spending in this market. We need to think ‘outside of the box’. We need to get inside the minds of the typical buyer of a product. We need to think what related problems they may be having what other things they will be searching for and we need to create our own keyword list.

Finally MM writes one ad, that will show for all his keywords. His ad describes the features of the product. We on the other hand will write an ad highlighting the benefits of the product. All those eyeballs will be attracted to our ‘sizzle, not the sausage’. We will include a call to action.

We will have multiple ad groups separated out into themes, our ads will be relevant to the keywords in the group and we will have two ads for each group so we can see what works and what doesn’t. We will test, test & test some more.

Our success will be found on the road less travelled.

There is still plenty of room in the Adwords pool as long as we are prepared to think for ourselves and not expect a free ride.

Darren Power is the author of The Money Seed your step by step guide to making money online. You can pick up his free ebooks at www.themoneyseed.com. For further free resources related to this article visit www.themoneyseed.com/articles

Surefire Google AdWords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here's the surefire three-step formula that's as easy as one.two.three.

1) Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

2) Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here's early results from a campaign I tested:

Ad Word Assistant - Make your Google AdWords campaigns easier to create and manage!

Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one that was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

3) Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it's dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

Put the target keyword in the headline. Google will bold it to draw attention to your ad.
List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?
Capitalize the first letter of each word verses using all lowercase.
Do action inducing words like. sign up, new, right now, today, buy now, save now, apply here .impact response?
Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market's hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one.two.three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated
eBook "Traffic From Google in 35 Days". Find out more
here: http://www.traffic-test-tube.com/j/tfg35cl.shtml

Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml.
and get the free special report "Coming Out On Top".

How To Get Higher Clickthrough Rates (CTR) On Your Google AdWords Campaigns

by Ben Chapi

There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started.

Target your ads to the right Audience.
You do this by selecting keywords and phrases which are relevant to your product or service. Avoid keywords that are too general because although they generate a large number of impressions, they often generate very few clicks. To improve your CTR, use more descriptive phrases so that your ads will only appear to prospective customers searching for what you have to offer.

Use the correct keyword matching option(s).
Google offers four different methods of targeting your ads by keywords: Broad Match, Phrase Match, Exact Match and Negative keyword. By applying the most focused matching options to your keywords, you can reach more targeted prospects, improve your CTR, reduce your cost-per-click and increase your return on investment.

Target your ads by location and language.
When creating your adwords campaign target your ads by location so that you maximise your sales and improve your CTR. Target the right audience by selecting the language and countries that you want to reach.

Use your main keywords in the Title or Body Text of your ad.
By using your keywords in the title or ad body text of your ad, it will stand out from your competitors and grab the eye of your prospective customers.

Create different Ad Groups for different search phrases/keywords.
This will allow you to refine your ads and test them for relevance and therefore maximise your clickthrough rates. For example, if your service offers loans, you can create different ad groups for home equity loans (and all other phrases that incorporate this phrase), consolidation loans, student loans and so on.

Calculate what you can afford to pay for each clickthrough.
You will find that more focused keywords and search phrases have a higher conversion ratio than other more general keywords. It's a good strategy to pay more for clicks from keywords or phrases with a high conversion ratio than from the more general keyword groups.

Use highly targeted Keywords and search phrases.
Be specific when selecting keywords and search phrases for your campaign. General keywords will be more expensive and will result in lower clickthrough rates. If you're bidding on general keywords that are relevant to your site consider using the Exact match and the Phrase match keyword matching options in order to increase your CTR.

Test and monitor your ads to get the best clickthrough rates.
Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time. You can do this by creating different ads for each ad group and then checking which ads have the best clickthrough rates.

Give Google users a compelling reason to click on your ad link.
The easiest way to do this is to provide something of value for free. You can also achieve this if you tailor each keyword to your offer and use relevant terms/ words in both the title and the ad body. Use a different ad for each keyword group or search term. This increases relevance and the likelihood that Google users will click on it.

Copyright © Ben Chapi, All Rights Reserved. Reprinted by Permission. No part of this article may be duplicated without express permission from the author.

Ben Chapi owns Venister Home Business and Affiliate Program Classifieds at www.venister.org. He is also webmaster for www.best-debt-consolidation-loan.co.uk and www.home-equity-loan.org.uk.

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a so-called 'name squeeze' page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, let's say you sell cheap widgets, and your ad is displayed for the keywords 'cheap widgets'. Write a report or an ebook on 'How To Choose The Best Cheap Widget' and offer it for free on your name squeeze page, in return for their email address.

2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don't show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.

Steve Shaw creates systems and software for effective e-marketing. For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to his popular newsletter at http://takanomi.com/newsletter.

Targeted Traffic with Pay Per Clicks

In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don’t make sales you won’t be in business for very long!

One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC’s are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.

PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.

You bid on specific keywords or key-phrases to have your search engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your site ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That is targeted traffic.

You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.

Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.

You must be careful though to bid within your means! PPC’s are all about conversion rates. For example, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PPC’s for the first time in order to be successful.

Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for “tire kickers” because you are paying for their click whether they buy something or not! Link the ad to the specific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on originally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!

Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.

Are The Pay-Per-Clicks Paying You?

Using PPCs (pay-per-click engines) to get visitors to your web site can be a very effective way to drive traffic to your web site and increase your profits.

If you do it right, the profits you receive will far out-weigh the costs.

But if you do it wrong, you can end up spending a lot of money for zero profit.

This article demonstrates the correct way to use PPCs for maximum benefits and high profit levels for your web site.

There are three golden rules for using PPCs effectively, and this is in common with all online advertising - track, track and track.

Seriously, you need to track absolutely everything scrupulously. You need to know exactly how many sales, and therefore how much profit, each link from the PPC generates for your business. This is the only way to know whether a particular keyword is bringing you a profit or not.

You'll need some software to help you do this. The software I personally use at http://pro-analyzer.com allows me to set up any number of tracking links (eg. one for each keyword in each PPC), and for each one I can see detailed statistics on click-throughs, sales, and even 'actions' such as subscriptions.

It gives me detailed reports on which campaigns are profitable, tells me what my ROI (return on investment) is on particular campaigns, and even allows me to do split- testing by sending traffic to differing URLs.

This allows me to maximize the effectiveness of all my PPC expenditure (and I can use it for all my other tracking purposes too).

It's fairly unsurprising that different keywords and keyword phrases can have a huge difference in the number of sales they generate, and therefore their profitability.

Perhaps more surprising is the fact that different PPCs can bring you very different results even when you are using the same keywords.

This only underlines how important tracking is for your business. To use PPCs for the maximum profits, you simply focus on the profitable campaigns, and stop those that aren't profitable.

But tracking is only one side of the coin - you also need to maximize the profitability of every click.

One way to do this is to try to capture the details of as many of your visitors as possible, via the use of popups (with certain exceptions) and subscription forms on your web page, with proper incentives for your visitors to hand over their name and email address to you.

This not only means you can follow-up with them in order to drive more sales home; but you are also increasing what can be a very targetted and therefore profitable list, and you'll be able to make other targetted offers to them in the future.

If you have popups on your site normally, and are using, or you intend to use, Google Adwords or other PPCs where popups are not permitted, the easiest way to remove the popups just for these particular PPCs is as follows:

Copy your main page (eg. 'index.asp') and save it as a separate file (eg. 'index_nopop.html')

Remove all trace of popup code from your new page

Send the PPC traffic to this popup-free page

And remember, it doesn't matter if popups are elsewhere on your site, the only restriction with PPCs like Google is on the page that the visitor arrives at (the 'landing page') after clicking on the PPC link.

This means that you could also use a technique where the landing page is just a teaser page for the main site, containing some information directly related to the ad, but its primary focus is to encourage visitors to click through to your main site, where of course you can use popups as normal.

Another option would be make lead generation the primary objective of the landing page - try using a mini sales page that simply invites visitors to leave their name and email address, rather than trying to directly sell them anything, and then direct them to your actual sales page via your follow-up messages.

In brief, to maximize your use of PPCs, track carefully, and maximize the value you get from visitors that do click through - remember, you're paying for them to visit your site, and it's up to you to recoup this investment and make it work for you.

Would you like more top-notch advice that gives you the technical edge on running your Internet business more successfully and profitably? Subscribe to The Takanomi Newsletter, published by Technical eMarketer, Steve Shaw. Click the following to subscribe: http://takanomi.com/newsletter

Top Tips To Pay-Per-Click Search Engine Success

by Ben Chapi

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines ( and www.google.com/ads) you can often buy this search engine traffic for ten cents or five cents per click. It is possible to bid for keywords for as little as one cent per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just five dollars!

Below are some strategies that you can use to consistently get a steady flow of traffic to your website and increase your sales.

Focus on one item or product that you want to promote.
Promoting your entire list of programs or products will be more expensive and get you less targeted traffic. Instead, choose one product and promote that. You can promote other products or programs separately. Each click-through should direct your visitor to the specific program or product that you're selling. This will ensure that you will have less competition in bidding for very focused keywords and a higher likelihood of reaching really interested customers. Avoid directing your customers to a webpage that is likely to confuse them or where they'll have to start looking for the advertised product. Most customers simply do not have the time.

Find out what the traffic is like for your desired keywords.
Most pay per click search engines have a page where you can see what and how many times a keyword was searched for in the previous month. Remember a keyword that was popular in June may not be as popular in July or August. These reports must be used as a guide. I have found that any relevant keyword attracting more than 50 clicks per month is worth bidding on.

Strategize before placing your bid.
Now that you know what you want to promote and what keywords to use, you need an effective strategy to make your campaign profitable. As a general guide, avoid bids that are too high unless you have a huge advertising budget and your product converts well. Instead, aim to bid for less popular low-cost, relevant keywords. They produce a better return than the popular ones.

For the more popular keywords, bid for a lower and less expensive position.
When you search on a keyword, most PPC search engine results will also show you what each advertiser is paying for their position. Remember you don't always have to be first. If one advertiser is paying $0.25 for the first position and the second advertiser is paying $0.12, you can get third place for only $0.11. A good tip is to aim for the first page, even if you're in position 15! Most surfers quickly scroll through the entire page and they do not necessarily click on the first or second listing!

Research has shown that listings at the top and bottom of the page are more likely to be noticed than those in the middle. With Google AdWords, increasing either your maximum cost-per-click (CPC) or your ad's clickthrough rate (CTR) will improve your ad's position.

Write interesting ad copy.
The headline and copy of your text are your one shot at getting leads and customers interested. You want to tell them what you are promoting and why they should visit your site. Remember, the goal is interested customers (good leads) not just anybody. Give your potential customers an added incentive by giving away something free. People love free stuff! You can also include deadlines and discounts information when applicable. With the Google AdWords program, you can do this in real time.

Only bid on keywords that are relevant to your campaign.
This point cannot be overemphasized. All the pay-per-click search engines have rules concerning how relevant keyword bids are. Generally, you cannot bid on keywords that have nothing to do with what they are linking to. In any case, bidding on words that are not related to your promotion is a bad strategy. It may result in clicks that you pay for, but that do not bring interested customers or leads.

Bid on as many relevant keywords as you can.
You catch more fish with a net than you do with a single line. You can often get great, targeted clicks for only a penny or less if you bid on less popular but relevant keywords. If you take the time to bid on a few words a day, you'll have a powerful, inexpensive campaign running within a few days. Don't forget to try it out at more than one PPC search engine as well.

Track your keywords and your entire marketing campaign.
You can do this by checking your reports. Each pay-per-click service offers reports. These will tell you how well each keyword is driving traffic. You can then fine-tune your efforts by changing the value of your bids or adding and deleting keywords. Regularly check your keyword position and do a look-up on your keywords. If you have picked popular words, you will notice that your bids will change position as others bid on them as well. Expect results that match your effort.

If you take a little extra time to apply these points, you should see good results within a short period of time, depending on your efforts.

Someone has said that pay-per-click search engines (like all Internet marketing efforts) are like fishing. You must cast hundreds of times to get a few fish. So be patient and remember that using pay-per-click advertising, like ezine advertising, is an effective approach that can increase sales at a very low cost.