What
you see here are the 43 most
important questions about AdWords, and they're all great
questions. Take a look here - I bet some of your questions
are on this list. (By the way, the answers to all of them are found in
Perry Marshall's ebook: "The Definitive Guide to Google AdWords".)
- Google keeps disabling my keywords I can't get above the
0.5% minimum. Is there a specific list of things I can do to
improve my click thru rate?
- What's the best way to organize my ad campaigns and groups?
- How do I find the right keywords without spending a bloody
fortune on trial and error?
- I'm a local business and I only want local inquiries.
Can I do that on Google?
- How does Google compare to Overture?
- How do I find the keywords that are $1.00 on Overture but
5-10 cents on Google?
- How does AdWords compare to other ways of getting traffic,
like search engine optimization, affiliate programs, email
marketing etc.?
- How does AdWords compare to "offline" sources of traffic
like post cards and print advertisements?
- How do I deal with Google's no-popups rule? I've been
getting a lot of e-mail signups with my popups and don't want to lose
them.
- What are the easiest tricks and shortcuts for getting my
campaings working fast?
- How do I control the cost of my compaigns so I don't blow
my wad in the first 3 days?
- What if every single keyword I can come up with has dozens
of bidders and costs $5 to $10 per click?
- How do I find out how many people are searching on a
particular term?
- How do I discover the keywords that nobody else is bidding
on?
- I've re-written my ad 10 times and I still can't get the
0.5%. Is there something I'm missing?
- I sell expensive, highly specialized equipment and services
- not consumer stuff. Do I still approach AdWords the same way?
- How
long to I have to run a test before I can trust the
numbers it gives me?
- How many keywords should I have in a single campaign?
- How can I track which keywords bring buyers vs. keywords
that only bring tire-kickers?
- Should I run my ads on "content targeted" sites?
- Should I run Google's AdSense ads on my own site to
generate more income?
- What style of writing works best for creating Google ads?
- Google keeps disapproving the words I'm using in my
ads. What's wrong with these people?
- Is it possible to get 10-20% CTR's instead of just
1-2%? How?
- What's the format for an opt-in page that gets the best
response?
- I have multiple sites selling the same product. Can I
/ should I advertise them all at the same time?
- I don't have a website. Can I still use
AdWords? Can I make money advertising someone else's
product?
- What's the best kind of follow-up process after I generate
sales leads from my website?
- How do I come up with good Non-English keywords for foreign
markets?
- Is it better to get a little traffic from expensive
keywords, or a lot of traffic from cheap keywords?
- Can I get volume discounts from Google?
- Should I send people right to a sales page or should I try
to get them to opt-in to email first?
- Does participating in AdWords help my ranking on Google's
free search engine listings?
- Is Google's 0.5% requirement realistic?
- How do you get buyers to click on your ads, instead of the
tire-kickers? I don't want to pay for cheapskate visitors.
- Can non-profit organizations, who are on a really tight
budget, use a different strategy than ordinary businesses?
- How do I tell how many other bidders I'm competing against
on Google?
- How can I use Google to come up with good product names,
book titles and advertising headlines?
- Should I advertise on partner sites like AOL and Earthlink?
- How do I tell what my competitors' click thru rate is?
- Is there a way to find out whether people will buy my
product BEFORE I spend a bunch of money developing it?
- What specific techniques can I use to maximize the sales
from every person who comes to my website?
- What's the difference in strategy between a site that
generates sales leads vs. a site that takes orders online?
That's a big pile of questions, eh? Well if you need to get
traffic to your website, knowing the answers to just a handful of these
questions will make an ENORMOUS difference in your success.
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